Task 7
Using a range of web 2.0
technologies, evaluate your success in responding to your Final Major Project brief.
You must first gather audience
feedback through online exhibition and the collation of questionnaire and focus
group audience feedback. This feedback must be compiled and analysed prior to
producing your evaluation.
Your evaluation must contain detailed
information that is specific to the following areas of your Final Major
Project:
1. Technical quality of final product (images, footage, use of sound,
editing, layout, composition)
2. Production skills you have newly acquired and existing skills you have
further developed
3. How closely your final product matches your original intentions (outlined
in your Final Major Project proposal)
4. Time management and problem solving (scheduling, practical constraints
and strategies you used to overcome constraints)
5. Reaching your target audience (audience response, your reactions to
positive and negative criticism with reference to audience feedback you have
gathered)
Summary conclusion of how you would respond to your
project brief if you were to do it againTechnical quality of final product
The whole advert is shot at 25fps and with a resolution of 720x1080. The advert isn't to visually technical as i didn't add things like adding color changing effects over the video to avoid the video looking cheap and un professional. The only sounds to be heard in the advert is the music i chose to go with the advert.
Production skills you have newly acquired and existing skills you have further developed
although i have gained no new skills as i had already created many projects like this before. i further developed my skills on Sony Vegas Pro which is the software i used to create my advert. i didn't use many advanced tools in the production of my advert as it was mainly just cutting down hours of footage and trying to get it to fit in with seconds of audio.
How closely your final product matches your original intentions
due to certain circumstances the final project does not fully follow all of my original intentions and ideas i produced through my pre production, the scenes i could no longer do where the ones in the swimming pool as it was impossible to get permission to film in a swimming pool and the basketball and running track scene were not used due to running out of time. i compensated for this by creating a new series of shots based on close ups of Nike shoes and a bike to show the company logo.
In the original idea i planned on filming the whole advert on a GoPro camera but the original close up shots i took on the of the shoe and the bike were not as good i expected them to be so i used a Cannon 5D to take advantage of the ability to adjust the focus while filming.
Time management and problem solving
i think overall i displayed good use of time management but it still could of been improved because if i had given myself more time i would of been able to find a course and arrange a better time suitable for everyone that would have been involved for the track scene. There were some problems that i couldn't solve though, i couldn't find a swimming pool i would of been allowed to film in due to legal reasons so to solve this i just added more scenes on the bikes to fill in the time gap, Had i have been more prepared for this and done more research this wouldn't have happened.
Reaching your target audience
To get the advert to the target audience i have posted the video YouTube. Posting the video to YouTube helps me maximize the amount of people that will see my video and allows the audience to leave comments and allows me to see how the audience respond with the use off the Like and Dislike feature on YouTube.
